This site is from Slush 2012. The content is old and not updated anymore!

How to Make Friends and Take in the Tech Conf

Sitar Teli, the Managing Partner of ConnectVentures was a first-time visitor at last year’s Slush and discussed networking and meeting people at events, while admitting to being herself sometimes fearful of a networking situation.

Sitar’s top three tips on networking

  • Be specific about what you want out of the meeting
  • Be open: Talk to as many people as possible, not only the famous ones
  • Preparation! Do your homework in advance and contact people before hand to set up a meeting during the conference

Watch the 4-minute recap of Sitar’s talk below.

And the full lightning talk from Slush 2012 here.

All prepped for your next networking endeavour now? Let us know how it went & we hope these tips proved useful!

Slush 2012: It’s A Wrap!

Ladies and gentlemen!

We’ve had a month to recover from Slush 2012 – what an event! In this post, we’ll share some metrics, statistics, media coverage and views from you guys.

Rush hour on the demo lane

For a quick recap, check out these links

Traffic hits the roof – tens of thousands bitten by the frost

It’s been super exciting – and humbling! – to see the attendance numbers rise over the years. 2010 Slush saw roughly 400 attendees, whereas in 2011, we hiked the number up to a 1,500 unique visitors during the event and this year, we broke a new record of 3,500 registered attendees – whoah!

On upper left: Sportlyzer demoing. Upper right corner: Dreamdo dream wall. Lower left corner: The Jolla team takes over, and lower right corner: Chris from Ovelin and a GuitarBot.

A tragic victim to the massive popularity of #slush12 was our website. Slush.fi was down for some parts of Wednesday, the 21st, but when it was up, it was visited by over 25k uniques during Slush. Our live stream during the event also kept busy; Almost 30,000 people viewed the live coverage during the two days. We were especially excited by the truly global audience we draw together; we had followers from a total of 134 countries from all continents.

Press matters

There were some great blogposts, news stories and reporting taking place at Slush – we even had a live minute TV broadcast at Finland’s biggest TV channel, MTV3. Head here for the full list of media hits in international media as well as stories in Finnish.

Some of our favorite pieces include:

There’s an amazing critical mass here”, said Sean Seton- Rogers, general partner at London-based Profounders Capital, who joined thousands of investors and entrepreneurs in the Nordic region’s biggest startup event, Slush, in Helsinki this week. “Once you start having a viable ecosystem, it feeds off itself.

‘Angry Birds’ Fuels Finland Game Boom as More Hits Emerge
Bloomberg, Nov 23, 2012 

Five hundred companies and 200 investors have come together for the largest start-up conference in northern Europe [...] The confidence and excitement at Slush is palpable.

Nokia decline sparks Finnish startup boom
BBC, Dec 13, 2012

It was also a lot of fun, brimming with the optimism of its young wards, who organized a monster party on the conference’s first night.

Out of the fire, into the sauna: How students power Finland’s startup ecosystem
PandoDaily, Nov 22, 2012 

Chirp, chirp, says the crowd

So, apart from the media, what did our conference goers think of Slush? Well, judging by the Twitter stream, you guys seem to appreciate random encounters, complain about the wi-fi (…while hogging the wi-fi with your multiple devices, might I add – according to Walkbase, over 3k individual devices were connected at a given time..) and make quite a few rock concert comparisons.

Here’s a few of our fave tweets, for more look up the #slush12 stream.

 

 

 

 

 

 

 

 

 

Join the movement: Help make #slush13 better

Attended Slush this year? Please take five minutes and fill out our feedback form – and perhaps your ideas and comments will happen November 2013! Remember to follow us on Twitter & Facebook to stay up-to-date on #slush13 announcements and you’re always welcome to shoot us a mail at info at slush.fi. It’s a community effort & all help is appreciated!

Thank you community!

The (almost) complete #slush12 core team

 

Creating Northern Europe’s biggest and boldest startup conference so far was the overarching vision we had for Slush. Thank you all who participated in one way or another in building that dream.

Especially thanks to our numerous, fantastic partners, including MTV Media, Skolkovo Foundation, Aalto University, Nokia, Tekes, Evli, Supercell, PwC, Bird & Bird, EIT ICT Labs, Qualcomm Ventures, Elisa, Reaktor, Lifeline Ventures, AppCampus, Rovio, Helsinki Business Hub, Autokeskus, Treeform, and many many more. A big thank you to you all!

What Does Slush Mean for Startups Like Deveo, Uplause, and Infogram.

We’ve seen over 3,000 people at Slush which translate to 3,000 different stories. Out of those, I’ve done short interviews on some of the most interesting teams during the event. Keep your eyes on these teams.

Deveo team at Slush
Image: Deveo

Deveo, source-code collaboration platform for SW.
For anyone who knows anything about software development in Finland must have heard of Eficode. Deveo is an internal startup of the company designed to fully utilize its extensive experience in the software development field. The team leader, Tair Assimov, aired full confidence for the openness and flexibility of Deveo which attracted the attention of the developer-minded at Slush.

Deveo is enterprise software development and collaboration platform with version control at its heart. In the Cloud or Standalone, Deveo team offers a streamlined experience to collaborate on code and extend the platform.

The flexibility of the platform makes it possible for organizations of all sizes to use it.
Users can adapt the tool to your changing business needs and support syncing feature. Tair went on to say “During Slush, we had good feedback from people. The existing platform is rather limiting. It’s frustrating for users who want to have control over the platform and teams working in geographically-distributed regions.”

Deveo is set to launch app store within the platform next year. 30-day free trial can be found here.

Uplause at play
Image: Uplause

Uplause, crowd-engaging games for live events.
Uplause offers a crowd-engaged game at live events. The company has worked with some of the largest brands in the world, such as Samsung, Worldcup Brazil and so on.

When Jussi Marin, co-founder of the company, asked audience to play their games for themselves during his talk, people were at first hesitant. Yet it only took them barely a minute to learn how to play it and enjoy it. Soon the event stage at cable factory was full of people shouting to keep the airplane floating up in the air and control the altitude. This was by all means one of the most impressive moments at this year’s Slush.

Other than voice-activated games, they also have types of games which utilize LED at fieldside and social media. With the intuitive design of the game, it easily engages audience of any event from sports to music festival.

Imagine thousands of people at a soccer stadium plays the same game at the same time together. Wouldn’t it be so cool?

infogram
Image: Infogram

Infogram, largest infographics community on Earth.
This year’s Slush was 2nd time for him, 2011 being the first. He shared a bit painful flashback of last year’s Slush in a proud voice. He received 100 business cards, ten of which were VCs. He sent emails to them, and no one replied but one saying “sorry, maybe next year.”

And he catapulted the company at the right center of VC’s radar. Infogram is now the largest infographics community in the world. The co-founder of Infogram, Uldis Leiterts, boasts of 550,000 monthly visitors and 1.5 million monthly page view. The company’s service has been very well received by journalists and it has seen 250,000 infographics made so far.

Another epic come-from-behind story of Slush.

@dhfromkorea

Rovio’s “Why Not?” Spirit Spreads to Partners

Recent partnerships between Rovio and some of Finland’s most prestigious brands like Olvi, Fazer and Lappset have achieved tremendous success. However, exposure to Rovio’s fast-paced approach has also changed how these partner companies and others think about their respective businesses.

Rovio has a “why not?” spirit, explained Rovio CMO Peter Vesterbacka. “It’s part of how we do things at Rovio” he said, speaking on a panel during Slush 2012 in Helsinki, Finland. It’s this envelope-pushing mentality that drives the Angry Birds franchise to challenge long-established product development timelines to get new crossover products and others to market faster than ever before.

Rovio was not only founded but also maintains its headquarters in nearby Espoo. Thus, the panel focused on how Rovio’s success was bringing Finnish brands in particular to fly equally high. Vesterbacka was joined by Rovio Co-Founder Niklas Hed.

“Why choose Finnish companies to do this?” asked moderator Miki Kuusi of Startup Sauna about Rovio’s recent flurry of partnerships with local brands.

“We wanted to pick partners that can move very very fast,” said Vesterbacka. “It’s good business for us and good business for them” he added, and that having partners a short drive or plane ride away makes things easier, not to mention sharing the same time zone.

And Rovio’s partners agree. “You have to act like a startup,” added Juha Laakkonen, also on the panel and CEO of Lappset, the company responsible for helping launch Angry Birds‘ theme parks. “We have to be extraordinary to challenge Disney, so [we thought] let’s work with Rovio,” said Laakkonen while the company was considering the venture.

Pairing with Lappset made sense for Rovio. “We didn’t have $5 billion to put into a swamp outside Shanghai,” alluding to Disney’s activity in China. So Rovio decided to compete with a different model and build smaller, neighborhood-scale parks with the help of Lappset.

The “why not?” mentality is paying dividends. At Rovio’s behest, Hasbro’s Angry Birds Star Wars toys were developed at lightspeed compared to standard production schedules. Now they’ve become the US-based toymaker’s biggest selling products this year, Vesterbacka said.

When Rovio wanted to develop a new Angry Birds candy in just six months with Finnish candymaker Fazer it was said that it was not possible. “And we asked why not?” said Vesterbacka. The result became the best selling candy Fazer has made in their 125 year history, Vesterbacka added.

Ditto for Finnish beverage maker Olvi, whose Angry Birds beverages are now outselling Coke and Pepsi in Finland according to Vesterbacka. He also complimented Olvi on their commitment to the effort by dramatically increasing production and purchasing a new factory to make new drinks.

Text and image by Tuomas Sahramaa
@tsahramaa

 

Two Lessons Kippt Learned from Y-combinator.

First Finnish startup accepted to YC.
The founders, Jori Lallo and Karri Saarinen, started Kippt as the proverbial frustrated users. They looked for something that makes it super easy to collect, share, and find useful information, packed in the beautiful design. So they made Kippt. Kippt is a social and collaborative bookmarking website.

Since the first launch in May this year, the growth process of Kippt has been accelerated by the contribution of developers who want to improve the product. Kippt team was accepted to Y-combinator at this summer batch as the first case in Finland and thus gave much inspiration and hope for entrepreneurs based in Finland.

Kippt at Slush
Image credit: Yu Shen

Not Dying and Design.
The talk of two co-founders boiled down to two topics: survival and design. They opened up by reminding us of Paul Graham’s take on survival of startups. “If you can just avoid dying, you get rich. That sounds like a joke, but it’s what happens in a typical startup.” They said “The default state of startups is going to a grave. You must fight hard to escape dying.”

They went on to share their ideas on design. Karri Saarinen, the co-founder who takes care of design, said “The best design is the design that’s shipped”, a variation on “Done is better than perfect.” at Facebook’s HQ.

The excitement was definitely shown on their faces, when they talked about the extensive use cases of their APIs. They bring to a close their talk by saying “Let people hack, make money, and help you”. This idea of driving the growth based on reciprocity was, by all means, one of the most memorable quotes during Slush.

Quick 5-minute Interview on Karri Saarinen.
1. Monetization
Pro account is now available. You can donate 25 dollars to support our service. Also we are planning to add more features and make a new class of account for organizations. We would be able to charge them.”

2. Y-combinator
“No tricks. Writing in simple English is the first thing. Having a good understanding in what they look for is another, which can be partly achieved for example, by reading PG’s blogposts. The interview is nothing like the conventional one. They want to really talk to you as a human being.”

3. New Features
“Kippt is evolving day after day, by users. In the next update, we will include many community requested changes, a new interface and wider support of different content. You can check out our website to try our the new features in advance.”

Check out slides of Kippt and press release during Slush.

-@dhfromkorea

Fishbrain wins Slush 2012

A big congratulations to Fishbrain, the winner of this year’s lightweight pitching competition.  Fishbrain is a mobile app to help its users catch more and bigger fish. How it works is by allowing anglers to log, analyze and share news on their catch. They have released as a beta in Sweden and boast having already 15 000 catches shared on their service.


Photo: Daniel Taipale  © All rights reserved

Being the winner of the lightweight startup track is no easy feat. Starting with the preliminaries in the lightweight-100, participants have only 2 minutes to give their pitch in front of an audience and panel of judges. With one pitch after another, it’s a challenge to stand out from the rest and stay focused on only main points. Successful pitches move on to the lightweight-20 and then to the finals where only the best are selected to give their 5 minute pitch on the main stage. The competition was fierce in the finals against our runners up Catchbox, the world’s first audience microphone; Doggifit, a convenient and easy way to manage your dog’s health; and Health Puzzle who’s helping people regain control of their health.

These past two days at Slush were exhilarating and jammed packed with program. With all that’s going on its important not to forget Slush’s main mission: increasing the visibility of startups and helping them make the right connections. Mission accomplished I would say, and looking forward to following along with how these startups develop. See you next year I hope, and a big congratulations to all of our pitching participants!

Creating luxury products for wants and desires

Anssi Vanjoki talked to the Slush audience about one of the extreme segments a company can focus to – the luxury users. Focusing is especially important as it’s really difficult to create a product that works for all the 7 billion potential users. But if you focus on a specific segment and succeed, it’s lot easier to proceed to bigger segments as well.

Rich people are a segment of 25 million people, that got their money in various ways, so they don’t have any traditional demographic similarities. They do, however, share a very important characteristics: they don’t  consume only for their needs, they also consume for their wants and desires. And luxury products are something built on the roots of art and people associating value with things they desire. This combination of beauty and desire can then translate to satisfied luxury customers if the companies can fine tune their focus and tick the right boxes in their luxury offering.

Vanjoki also let some light on the future plans for Vertu, the luxury phone maker formerly owned by Nokia. In the future Vertu will be taking a more holistic attitude towards luxury, and broadening the concept from the jewel-like exterior to the internal components and user interface of the phone as well. They are also planning to make the Vertu phones more upgradable to keep up with the new luxury technology without upgrading the diamond-covered exterior. The cheaper upgrade cycle is certainly something that even the technology-oriented wealthy people can appreciate.

-Joona Kurikka

- Image by Daniel Taipale

Transfluent announces new partnerships

Transfluent, the company recently named “Best service provider” by Nordic Startup Awards announced two new partnerships yesterday at Slush.

The language translation service has teamed up with Automattic, the company behind popular Web publishing platform WordPress.com VIP, and Unity, the world’s most popular game development platform.

Transfluent is the first and only translation provider for WordPress.com VIP, which is Automattic’s premium cloud-based software and services provider designed specifically for large-scale enterprises and media companies.

Automattic, WordPress.com VIP

Users of WordPress.com VIP can have any content they publish professionally translated, with a single click. Transfluent uses a network of over 15,000 translators to quickly allocate a translator to a project. Once the translation is finished, the result is published automatically and displayed to the website customers speaking that language.

Unity

Unity is the most popular tool for creating mobile games. Transfluent is made available directly in the game development environment, through the Unity Asset Store, making it completely effortless to manage various language versions of a game.Transfluent updates the translations each time a developer builds a new version of the game, thus keeping all of the language versions up to date, with no additional effort. Transfluent also provides translations of the app store description and other marketing materials.

Slush2012

Transfluent CEO Jani Penttinen speaking at Slush

- Katrina Hahling

- Image by Daniel Taipale

Blaast launches new services at Slush

Leading cloud-based mobile app platform Blaast made huge announcements on the mainstage of Slush yesterday afternoon.  Not only will it expand its offering from feature phones to entry-level Android devices but will also launch an Android service in collaboration with Sony Mobile and XL Axiata.

What is Blaast?

Using the revolutionary approach of running mobile apps in the cloud, and not on the device, Blaast brings rich, always-on apps to feature phones. The Blaast ecosystem consists of a vibrant 3rd party developer community, mobile operators and handset manufacturers whose goal is to provide high quality apps and user experience to mobile subscribers.

Slush2012

Tailored smartphone data packages for the first time in the world

Blaast introduces tailored data packages as a solution to match consumers need to use apps in an affordable and safe way with operator’s business model requirements.

Launch with Sony Mobile and XL Axiata

Blaast’s cloud-based app store will launch in Indonesia pre-installed on Sony’s new device Xperia™ J, an Android Smartphone with 4-inch display, beefy battery, 1GHz processor and 5-megapixel camera.

The service will make its debut in Indonesia in collaboration with the key operator partner XL Axiata, the second biggest mobile operator in Indonesia who will offer an inexpensive unlimited Blaast Apps data plan for 5 USD / month with 20 locally popular apps.

“Blaast aims to be the consumer’s champion for using mobile apps. We want to offer people’s favourite apps for less data and less money around the world. The pre-installation of Blaast on Sony Xperia™ J and first availability through XL Axiata is a great milestone for us in reaching our vision,” said Joonas Hjelt, CEO and cofounder.

- Katrina Hahling

- Image by Daniel Taipale

Lightweight top 20 pitches

The Slush lightweight pitching competition is where you find the startup community’s most enthusiastic and newest group of innovative businesses. The idea is simple, a group of 100 startups have 2 minutes to pitch to an audience and jury of experts to convince them that their startup company is the next big one. Although a rather simple idea, the task itself is rather demanding. Having only two minutes to present the gist of what makes one startup stand out from the rest proves to be difficult to entrepreneurs who have been working with their product day in, day out. A lack of focus on the part of the presenter to present main ideas clearly and concisely sometimes leaves the audience wondering as to what the startup is actually doing.  Some startups clearly come out on top, and four from each group of pitches selected to move onwards to today’s lightweight top-20 pitching competition and only the best moving on to the finals.

The winners of yesterday’s top-100 are below, as well as the times you will find them on the pitching stage.

10:20

Bliu Bliu
BusyFlow
Catchbox
DoggiFit
Exaget
eZWay
FilmFriend Ltd.
Lost in Translations Inc.
Mendzapp
Tellyo

and

12:00

Agilefant
Copygram
FishBrain
Health Puzzle
Innozed Oy
MNE creations
Pombai
Sankarimedia Oy
Sharetribe
Soundsling

Congratulations everyone on your great pitches, we’ll see you today on the pitching stage.

Eric Wahlforss imagines

Co-founder of SoundCloud Eric Wahlforrs reclined for a fire side chat with Tech-Crunch’s Mike Butcher on the main stage this afternoon. The highlight? A tweaked cover of John Lennon’s ‘Imagine’.

Contrived backstage with interviewer-come-accomplice Mike Butcher, Wahlforrs serenaded a full house  feigning annoyance with journalists and media who waste his time. For his part, Mike Butcher played some wicked power chords on electric guitar rendering the duo a difficult act to follow.

“Imagine there’s no Tech-Crunch
It isn’t hard to do
No BS lovers
Just your laptop and you
Imagine all the startups being left in peace

You, you may say
I’m a dreamer, but I’m not the only one
I hope some day you’ll join us
And the web will be as one”

- Katrina Hahling

Ovelin paints Finnish PM’s fingernails

Ovelin Ltd. launched their new game GuitarBots to a tidal wave of applause this afternoon at Slush. Last year’s grand prize winners upped the ante by staging a fine performance in celebration of their latest release.

With a live on-stage demo, a guitar-guru ‘Bot’ in the crowd and an uncomfortably large number of attendees adorning rainbow coloured nails, it seems everyone has jumped onboard the Ovelin wagon. Including Finnish PM Jyrki Katainen.

Slush2012

If you’ve ever tried learning a musical instrument you’ll understand that ‘challenge’ is an understatement. Learning is so tumultuous in fact, that according to Ovelin co-founder Chris Thür, 85% of all people who pick up a guitar quit before reaching a reasonable level.  Himself and fellow co-founder Mikko Kaipainen included.

Enter Ovelin; the company intent on changing the way people learn to play musical instruments. Their original app, WildChords has been the number 1 music app in 34 countries, featured in the Sunday Times ’World’s Best Apps 2012’ list, WIRED magazine and TechCrunch. It’s even won a handful of awards.

GuitarBots is Ovelin’s response to a flurry of requests from players who have completed WildChords. Players must learn basic guitar skills on their very own ‘game controller’ (ie. guitar). In order to advance in the game, the  player has to unlock new songs and practice areas by playing songs correctly with a band. This game-like progression makes it fun and motivating to develop real guitar skills.

And what about the nails? GuitarBot can be played online with any real guitar – acoustic or electric – so there aren’t any techni-colour game controllers. Colour-coded fingernails become your guide and controller. Plus they have Jyrki Kaitainen worrying what his Parliamentary counterparts might think.

Text: Katrina Hahling / Image: Daniel Taipale

Sailfishes don’t usually catch fire

When Nokia’s Antti Vanjoki tells you that you are the future of the world’s greatest company and you’re not sure which one he’s talking about, your career on the mobile business is off to a very promising start.

Marc Dillon brought the whole company to the Main Stage here at Slush 2012 to publish their new Sailfish OS to a full house of enthusiastic people. They started by introducing the team of people who stay up until 4AM to port Sailfish to new devices and collect over 1400 Chinese business cards to create a lot of connections to the fastest-growing smartphone market in the world.

After introducing the people, we got the product; Jolla is creating a fully open ecosystem to challenge the big players and engage new partners, developers and users to join in. Jolla is also planning to launch their own phones to spearhead the technology and create operator-branded phones, for example for Finnish operator DNA with the deal published today.

In the beginning of the demo Dillon’s shout “can you hear this in the back row” went unanswered, but after a quick fix by the AV team Sailfish’s first public UI demo went really smoothly without any demo effects on their side. The new interface elements for controlling all the running applications directly from the start screen provided a good support for their claims for “true multitasking” . The Jolla UI demos will continue with a one-hour demo session at the Even stage 17.00

- Joona Kurikka
@wrfi

Segerstråle’s 5 Lessons for Creating Tomorrow

“These are amazing times to be an entrepreneur — to be a disruptor” began Kristian Segerstråle, Executive Vice President, Digital of Electronic Arts and the keynote speaker on Day 1 of Slush 2012 in Helsinki, Finland.

On a 2011 visit to Startup Sauna, Segerstråle spoke inspiring words to live by: “Build a big vision and then make it bigger.” At Slush 2012 his message this time centered on creating tomorrow, about which he offers these five lessons:

1. Dream bigger. Be revolutionary. Forget $1 million, go for the $10 billion dollar company. It doesn’t cost you any more and it’s a lot more fun.

2. Find the best talent. Don’t be satisfied with second rate. Think global. Having the best talent is even more important than your strategy.

3. Fail faster. Failing is an essential part of creation. It’s worth celebrating just like they do at Fail Day.

4. Focus. Distraction is the main killer of startups. Focus on one thing. Focus makes you a winner.

5. Build a community. Be a part of an ecosystem. Keep your fingers on the pulse of what’s going on. It takes a village to raise a child, but it takes a community to raise successful startups.

In the end, he continued, entrepreneurship really matters. It’s entrepreneurs that are fundamentally revolutionizing things like healthcare, education or green technology — big ideas that are truly changing the world in profound ways. What counts is that you find your role and get involved.

“The only way to arrive at a better tomorrow is to take part in creating it” said Segerstråle.

Watch the opening keynote in full:

Kristian’s post-performance comments on entrepreneurship and imagining a better tomorrow:

Text by: Tuomas Sahramaa
@tsahramaa

Image by: Daniel Taipale

What’s the beef with POLTE?

1. Before. 2. It doesn’t have to be that difficult. Oskari Kettunen demonstrates that Polte is all about being hands-on. 3. After.

Via Reaktor. Quite simply, we make things happen for Finnish startups. This is what I (Oskari Kettunen) told a journalist who asked what is our main promise for the Finnish startup scene. POLTE is a hands-on seed investor operated by Reaktor. We will make decisions fast. So, please call or email us, explain your team and business idea. We then set up a meeting for a proper pitch presentation. After a maximum of one week after the pitch, you will hear our decision. If it’s a yes, we kick-start a co-operation quickly. If it’s a not, we’ll buy you a beer.

This is the next step in Reaktor’s evolution. We believe in keeping it really open and pragmatic and simple. We want to meet these companies and we don’t want to drag this process along because we know there will be a lot of noes, and the ifs and maybes are a burden on the founders. So we believe in being open and honest. This is how we ensure a common understanding and shared goals with startups. This is all happening as we speak, we have already invested money and expertise in three existing companies: VALO, FUSION, and RBN.

Our model for startups is straightforward:

1. Funding
Impress us with your business idea. It can be big, it can be small. As long as it has a customer base, market potential and it includes a digital dimension. If the idea is good, we are ready to invest seed funding from €50 00 to €1 million for your business.

2. Hands-on expertise
We will minimize the fuss with bureaucracy and legal paperwork. We don’t give you deadlines for expected final breakthrough or product launch. You set the rules and you decide. Always. You know your business best.

3. Helping in execution
To back up our investment we have the talent of nearly 200 consultants, technical and business developers and designers to work ground-up with startups. This way the founders will be able to concentrate on customer development,
while Polte helps with financial support and product & business development.

That’s it, really.

See you at Slush!

 

The World’s Strongest Founder/Investor Competition launches at Slush

Via Lifeline Ventures’ Timo Ahopelto: The strength of the team is critical in any startup’s success. Most investors believe in strong teams, like Ron Conway: “We believe in investing in people”.

Petteri Koponen prepping for the World’s Strongest Investor Competition


The same goes for investors: although strong investors cannot make your company, the weak ones can break it. Sounds familiar? Yes.

With Petteri, we have taken this thought further at Slush 2012 on November 20-21, at the premier startup conference that has been pulled together by Startup Sauna.

We just issued a press release on The World’s Strongest Founder/Investor Competition.

Why?


In the industry, everyone agrees that strong founders and investors are key to any company’s success. Until now, the industry has been missing objective metrics on how to compare founders or investors, comments Timo Ahopelto, Founding Partner at Lifeline Ventures.

“Today, the three top grossing App Store apps are from Finland. In addition, the region is nurturing awesome Web, cleantech and health startups. We at Lifeline Ventures are thrilled to further demonstrate the strength of the founders and investors in the region with this annual competition. I would not be surprised if the first winners in both categories came from the Nordics”, adds Petteri Koponen, Founding Partner at Lifeline Ventures.

The World’s Strongest Founder/Investor Competition is open for founders and investors at the Lifeline Ventures Conference Space at Slush 2012 next to the main entrance. This year, the strength is measured with the combined weight of maximum bench press and dead lift. The competition is arranged in co-operation with WODConnect and CrossFit Espoo.

 

The Slushes of Years Past

Slush is only a few more days away. Can you believe it? The Slush team is getting super excited although perhaps a bit nervous. Our speakers and startups are probably feeling the same way right about now.

This is also a time where people start getting a bit nostalgic. Thinking back to the Slushes of years past and wondering what all of our talented participants and guests are now up to.

The Slush lightweight track for startups was previously named the Slush 100 pitching competition. The idea though is still the same, 100 early-stage Startups get 2 minutes each to pitch to a jury of experienced entrepreneurs and investors in the first round. The top 20 are selected for a 5 minute pitch in the second round, and only the best are chosen to move on to the main stage for the finals.

I was lucky enough to catch up with some of our participants from last year and find out how their businesses have developed and whether they have any tips or insight to share with this year’s group of startups.

Do you remember Fabian Neuen from Fair Observer?
The company’s tag-line on their site is “making sense of the world” which is exactly what they’re doing. Through this platform, Fabian and his team have set out to fix what they consider the broken news media model. He found that traditional media lacks a historical, cultural and religious context as well as being largely event driven. Fair observer gives people the chance to make sense of their world by applying the crowdsourcing principle to high quality journalism from around the globe and diverse fields and disciplines. The goal is transparency and creating an intellectual network and global dialogue.

This past year, Fabian describes that Fair Observer has grown in “pretty much all dimensions”. They’ve established another office in Silicon Valley, and have added important people to their team such as “a Swedish guy, Karl, for business Development” and “Christian, and award-winning CTO”. At the centre of their business though are the content creators themselves. Fabian was happy to announce that in this past year they have been able to establish relationships with ambassadors, business executives and even prime ministers who are now writing for Fair Observer.

Something that successful startups all have in common is the ability to clearly define a problem that their team sets out to solve. This is no different for Adaia, and CEO  Heikki Sarajärvi with the development of their smartphone for adventurers and outdoor enthusiasts. The basic problem is that today’s smartphones just don’t hold up to hard wear and tear, nor do they offer anything for someone who’s at a 8000 meter altitude or sailing across the Atlantic. Catching up with Jan Wellmann from Adaia, he describes that since their pitch at Slush last year, the company has taken “quantum leaps”. They have been able to close their first round of funding, built up a first-class advisory board with some of the top names in the industry, and have partnered with BMW DesignworksUSA and Elektrobit for their product design and development. What does the perfect smartphone for adventurers look like? Well, it has to be sturdy, waterproof, shockproof, and able to connect even outside cellular network coverage. Oh yes, it should also look good.

The opportunity to pitch at Slush has been generally a great opportunity for Startups to make important connections. From 46elks, Pejman Dashtinejad describes a highlight from last year as being able to meet with Peter Vesterbacka, CMO of Rovio and take a picture with him at the Slush afterparty.

(Pejman Dahtinejad from 46elks with Peter Vesterbacka of Rovio at the Slush 2011)

The importance of making connections within the world of startups is something that Petra Söderling from Mobile Brain Bank understands well. Mobile Brain Bank is a matchmaking service to help put businesses and developers together to take on innovative projects. They launched as a pilot last year, and have since established themselves in New York which has helped to bring greater focus to their team. Their growth over the past year is best demonstrated in numbers where they’ve gone from “zero to 50 completed projects, from one to seven employees, and from 2000 to 3000 professional mobile app developer companies”. Petra can definitely be considered an expert of the Finnish startup scene after having pitched at Slush last year and gone through the grueling Startup Sauna program, she offers her advice to this years pitchers and emphasises the importance of being “clear of what you do, your core differentiator, and don’t forget to explain how you will make money for yourself and for your potential investors”.

The pitching at Slush is really one of its kind. There is no better opportunity to catch a glimpse at where the newest and most innovative entrepreneurs and businesses are headed. Thanks for the followup everyone, hearing about your successes definitely raises the bar for this year’s group of participants. Looking forward to next week’s event and good luck everyone!

Program, Partners and Party Updates

Slush takes place in exactly a week, on Wednesday, November 21st and Thursday, 22nd at the Old Cable Factory, Helsinki. Here’s a briefing package to help you get the most out of the conference. As of now, we have more than 500 startups, 100 investors, over 70 journalists and close to 2000 registered attendees – and room for more. Head to Slush.fi and get your tickets now before they run our!

Can’t make it to Slush? Worry not, you can follow the live stream at slush.fi, as well as on FacebookTwitter and Instagram.

1) Slushed Two Days: Program, speakers and sideshows revealed

It’s been quite a crunch to fit 80+ speakers into two days, but we’re finally ready to unveil the program. featuring two days of program at the Main Stage, Event Stage, Pitching Stage and advanced tech area, as well as demos.

We’re also making last minute additions to the program, including the likes of Jason Chein, the head of Amazon GameCircle, and Kim-Mai Cutler of TechCrunch. Take a look at the full speaker list.

2) Meet the Startups

We received a whopping over 500 startup applications and are currently in the process of reviewing and accepting select firms. Head here to take a look at attending startups. 

3) WindowsPhone category for startups, 20k in prize

AppCampus takes part in Slush and offers a 20k prize for the best WindowsPhone app idea. Deadline for submissions is on Sunday, November 18th. 

4) Garage48 x Slush

We start Slush already on Monday, November 19th with a Garage48 hackathon. Lightweights, corporates, students and beyond, kickstart your development efforts during thi

s 48-hour intensive pre-game to Slush.

5) Students x Slush

Students, we offer student discounts to Slush. Head to our Students section to learn how you can get the most out of Slush, including info on the recruitment track and other networking opportunities.

6) Investor’s Corner: The Northern Landscape

We have a record-breaking number of investors joining Slush, many of whom are returning from past events. Read Petteri KoponenAnssi Vanjoki and last year’s VC panel’s thoughts on the Nordic investment landscapes.

7) Slush joins forces with Supercell

It’s been an epic year for Supercell and they are ready to celebrate Clash of Clans style. Join the barbaric Supercell goes Slush party in Helsinki, Finland on the 21st of November. And don’t worry about the chilly weather – there will be hot Saunas to keep you warm.

Jaakko Lehtinen unplugged: Graphics, Max Payne and beyond

Jaakko Lehtinen - I love computer graphics.

This is the first line in Jaakko’s Linkedin profile, and it was and is driving force that made him go from an avid teen computer gamer to a significant contributor  to the graphics technology behind Max Payne 1, 2  – universally acclaimed by critics and public alike third-person shooter video game.

Jaakko, speaker at SyysGraph on November 21,  is a research scientist at NVIDIA Research and Assistant Professor at the Aalto University School of Science. Prior to that, he was a postdoc with Frédo Durand at MIT CSAIL. Jaakko works mostly on realistic image synthesis, but his interests span most areas in graphics, including hardware architectures, modeling, image processing, and mathematics.

He found himself in Computer Graphics field as a teenager. He was an avid gamer, in particular, it was the 3D graphics found in demos that was somehow more exciting than anything else. Thus coding started as a hobby to him. Through a lucky coincidence, a friend showed his stuff to Samuli Syvähuoko (Remedy founder) who then offered him a job that Jaakko took right after graduating from high school. He then spent several fantastic years working on the Max Payne graphics technology before starting his doctoral studies and work in research.

“Tinkering and doing your own thing, even if not commercial, is cool again, and that’s something that makes me really happy.”

 

What was the first interesting project you worked on?

I did lots of simple stuff with graphics and audio as a high school kid, but really the big one was Max Payne at Remedy. Surprisingly, there were almost no intermediate steps in between. Oh yeah, I was also the lead programmer of Final Reality (a graphics benchmark produced by Remedy in 1997), which led to the founding of Futuremark Corporation.

What is s the significance of your professorship?

Graphics has been part of university curricula here for some time. However, up until now, technical graphics education, rendering in particular, has been taught by professors who do something else as their main interest. It’s not been possible to take graphics with a prof who’s been in the trenches in both big applications and academic research.

What important skill do you most often find lacking in otherwise competent designers?

I have the privilege of working with extremely skilled and creative people, so I can’t really name one. But if I have to: Finns often have a habit of selling themselves short when talking about their work or presenting it to audiences.
How do you see current graphics scene in Finland? What do you think triggered and supported its development?

From my point of view, it’s a long story that I trace back to the demoscene. Going from that, a pure hobby, into business in games was a natural second step, but very hard as the gaming business scene didn’t exist, and everyone involved was young, mostly naive, and inexperienced. All everyone had to go on were the technical and artistic skills developed in the hobby, and an unrealistic dream of making it big globally. Somehow that dream has driven people and made it come true. I still often wonder how this ever came to pass. So, I would say, again, that it’s passion, skill, and luck, in the right proportions.

How do  you define *trend* in this field, and how to know which one is worth digging more into?

Depends on your point of view. In research, it’s something that excites people, tickles their intellect, and thus spurs new research, even if the applications are not immediately obvious. In that sense, this “knowledge for the sake of knowledge” philosophy has a clear connection to the demoscene mentality: you do demos because. Just because. Actually, I would say this applies more generally as well, also in business. Look around, be open to stuff. If it excites you, look into it further. I believe that’s the only way to success and personal gratification (not always the same thing!) — not because you let someone else tell you what’s exciting. Act on that excitement and tell the world, and that’ll get others excited as well!

Psst, check out the program of SyysGraph on Facebook  & get your tix via Holvi!

Matches made in startup heaven: Recruitment Track

Recruiting is perhaps the most critical activity the startup has to master to grow successfully. Finding talent is hard.

Last year at Slush, we noticed that many matches were made and many more discussions got started at the conference. This year the decision was made to give startups additional help by facilitating recruiting track for Slush 2012. 

We interviewed responsible for the recruiting track, Mikko Hagelberg, to learn more…

Can you tell us what Startup recruiting track is all about?

In short, we arrange 10-minute meetings to match people looking for work with Startups looking for talented employees.

As startups often don’t have a clear picture what they are looking for and need people who can jump into different roles, we let them to describe their need generally.

People applying to work at startups just need to write a general cover letter about their skills and what type of companies they’d like to work at and upload their resumes.

After that we start playing matchmakers. The result can be internship, summer job, freelance or full-time position. It all depends of the startup and the applicant.

How many Startups and people do you expect to participate in the recruiting track?

We expect to have 100 startups looking to hire and 500 individuals looking for work. 

What kind of employees are the Startups looking for?

All kinds. Early stage startups have the emphasis on the technical side; they’re looking for developers and designers. Different types of business roles come along later, but usually startups attending Slush are already looking for all sorts of talent.

As startups are dynamic and move fast, a person joining them needs to be a kind of jack-of-all-trades, able to master and learn many different roles.

What kind of advice would you give for the people registering for the recruiting track?

Show what you have done. It has more power than any line on your CV.

Put your projects online, no matter if you’re a developer or not. Update your LinkedIn and include the links. Get recommendations and build a complete portfolio of yourself – what you can do (LinkedIn), what you have done (online portfolio) and how well did you do it (recommendations).

What kind of advice would you give for the Startups registering to the recruiting track?

Sign up early so we can ask more specific questions. By signing up you don’t commit into actually meeting or hiring anybody, so this is clearly just a great way to meet pre-matched people at Slush.

Do you want to participate in the recruiting track? Sign up as looking for work or sign up as a Startup looking for talents!